/2025
/visual identity, web design
“Ice Tea” is a marketing project carried out in 2025 as part of a seminar at the school of applied arts. The objective was to select a food product sold at Migros, then multiply its price by five, while keeping the same ingredients and quantity. The only variables that could be changed were the packaging, store positioning, and promotional strategy—essential elements to justify this price increase.
For this project, I chose the famous one-liter carton of Ice Tea sold by Migros. After observation and analysis, I decided to keep the original graphic identity, while adding a touch of modernity. However, the container, store placement, and product promotion were completely redesigned. As part of the promotional campaign, the creation of a website was also required.
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